Chapter 01, Our name
Name
Our logo lockup is always set in all caps (SENBEE) for maximum presence. Everywhere else, in body copy, headlines, press releases, write it as Senbee, with a capital S only.
Senbee
sen·bee /ˈsɛn ˌbiː/
How to write it
SENBEE
Reserved for the logo lockup. All caps, no exceptions.
Senbee
First letter capitalized. Use this everywhere outside the logo.
senbee
Never all-lowercase in copy.
SenBee · SEN-BEE
No camel case, hyphens, or alternate styling.
Products carry the name.
Product names are written as Senbee + product, both capitalized. Our companion app is the one exception, it is always written mySenbee, with a lowercase m.
Senbee Connect
Senbee first, product second, both capitalized.
mySenbee
One word, lowercase m, capital S. The only exception to the rule.
SenbeeConnect · My Senbee
No joined product names, no re-spaced or re-capitalized app name.