The Senbee brand,
made simple.
Everything you need to represent Senbee correctly β our name, our marks, our colors, our type. Use this guide in-house, or share it with partners and press.
Senbee
senΒ·bee /ΛsΙn ΛbiΛ/
Our logo lockup is always set in all caps (SENBEE) for maximum presence. Everywhere else β in body copy, headlines, press releases β write it as Senbee, with a capital S only.
SENBEE
Reserved for the logo lockup. All caps, no exceptions.
Senbee
First letter capitalized. Use this everywhere outside the logo.
senbee
Never all-lowercase in copy.
SenBee Β· SEN-BEE
No camel case, hyphens, or alternate styling.
The Senbee mark.
The primary mark leads everything. Give it room to breathe β clear space around it should equal the height of the inner dot.
A few simple rules.
The mark works hard. Let it. Keep it clean, keep it recognizable, and it'll do its job everywhere.
Give it space
Clear space equals the inner dot's height. More is always better.
Mind the size
Never below 24 px on screen or 10 mm in print.
Pick contrast
Dark mark on light. Light mark on dark. High contrast always.
Don't recolor
Use only approved color variants. No custom palettes.
Don't distort
Never stretch, squish, rotate, or skew the mark.
Don't crowd
No drop shadows, glows, outlines, or background patterns behind the mark.
Three colors lead. Everything else supports.
Yellow for energy. Sage for calm. Midnight for weight. Use them in this order of priority.
Primary Β· Yellow
Accent Β· Sage
Base Β· Midnight
Extended palette
SNPro, everywhere.
A well-balanced sans-serif with rounded terminals. Aesthetic enough to lead, readable enough to follow.
Aa
Dress your desktop.
Downloadable wallpapers and a 3D screensaver for your Mac, PC, phone, or meeting-room display.
Looking for news or press contact?
For press inquiries, leadership headshots, company facts and our latest news, head to the press kit.
Go to Press Kit β