Chapter 05, Motion
Motion
Loaders for products, an animated 3D mark for screens, and a printable 3D model for everything physical.
The mark, in motion.
Three principles.
✓
Swift, not showy
Interface motion runs 150–300 ms. Enough to guide the eye, never enough to wait for.
✓
Ease out
Elements arrive decelerating and leave accelerating, nothing moves in a straight line.
✓
Respect the setting
When a visitor prefers reduced motion, everything still works, just without the theatre.